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- BUSINESS, Page 67Business NotesSTYLEWhere Surf Meets Rap
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- In the hip-hop scene, where designer names often grow to
- billboard proportions, the tag of the moment is Stussy.
- Designer Shawn Stussy, 36, of Laguna Beach, Calif., has made
- a splash with surf-meets-rap sportswear. Stussy and partner
- Frank Sinatra Jr. (no relation to you-know-who) say revenues
- hit $17 million last year in stores from Los Angeles to
- Manhattan. Stussy, a former surfboard maker, started his
- business in 1982 by transferring surfboard graphics to T-shirts
- and shorts.
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- Stussy's twist can mean embroidered Masai warrior shields
- in neon colors on a high school letter jacket or baggy jerseys
- bearing electric-haired African-warrior logos. Stussy has
- caught on big with musicians ranging from Public Enemy to
- Madonna. Next he hopes to get a bit more formal. Says his
- partner: "Shawn has always wanted to be like Armani."
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